Networking

Today at work I realized how many regulars come into the bar where I serve. I went up to say hi to them as they came in and talked to each of them. Their jobs vary from congressmen to construction workers.

As I thought about it, life is all about making connections and networking! I’m happy to know so many people in different fields so that I can start to network for the future.

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5 Ways to Capture Attention

Neil Sagebiel

TAKE THESE. I’ve written a lot of copy through the years–as a freelancer, an ad agency copywriter and a copywriter in the marketing department of a major newspaper. Following are some of my free tips for successful copywriting.

Getting attention is job one of any communication. Here are five techniques that work in all media.

1. Use a headline.
There are all types of headlines: how to, news, direct, question, reason why, testimonial and more. Good ones are golden.

2. Tell the audience something they know.
On the surface, this might seem mundane, but by telling the audience something they know you’re making an important connection. You’re saying, in effect, you understand them and you identify with them in some small way, which can be a great way to start a conversation.

3. Ask a question.
There’s nothing like a good, challenging, or provocative question to pique interest. Has anyone…

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We Don’t Need College Sports Unions, We Need Enlightened Leadership

INNOVA Group Inc.

Sports have historically been a wonderful source of leadership lessons. They’ve even occasionally led the way on social issues, like racial integration – from Jackie Robinson’s baseball breakthrough to the South African rugby team’s historic world-cup victory (both celebrated in recent films) to Texas Western’s improbable 1966 NCAA basketball championship.

This is surely part of the reason that business people tend to be sports fans – we look to sports for inspiration as much as for entertainment. We appreciate that, just as with quarterly earnings reports, there is a clarity about who’s winning and losing. And we love the surprise opportunities for Cinderella stories —  now an annual occurrence during March Madness.

Unfortunately sports can also be pretty uninspiring sometimes. Take the recent news that Northwestern University student-athletes want to unionize. They’re led by former football players who say the university rakes in cash – from ticket sales, TV revenue…

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